London Scottish Golf Club, one of the oldest golf clubs in England, is renowned for its rich history and commitment to excellence. Located on Wimbledon Common, the club was founded in 1865 and has a proud tradition of offering a challenging course steeped in character. Over the years, it has built a reputation as a welcoming destination for golfers of all abilities, blending tradition with modern hospitality.
Recently, Adam Lamb, the General Manager, engaged my expertise to review the club’s beverage selection. The objective was to assess the existing range, identify opportunities to elevate the offering, and enhance profitability.
A Fresh Approach to the Beverage Menu
My work began with a comprehensive analysis of the current beverage options, focusing on customer preferences, supplier agreements, and sales performance. Key recommendations included:
- Introducing a curated selection of premium wines and spirits to appeal to a wider demographic.
- Expanding non-alcoholic options to cater to evolving customer demands.
- Optimising supplier contracts to improve margins while maintaining quality.
- Adjusting pricing strategies to balance value for customers with increased revenue for the club.
These changes were designed to not only enhance the overall customer experience but also deliver long-term profitability and support the club’s commitment to high-quality hospitality.
Supporting the Future of London Scottish Golf Club
Working with Adam Lamb and the team was an absolute pleasure, and I’m confident that the updates to the beverage program will contribute to the continued success of London Scottish Golf Club. With its dedication to tradition and innovation, the club remains a shining example of how historic institutions can evolve to meet modern expectations.
If your business could benefit from a review of its food and beverage offering, contact us to discuss how we can help improve your operations and profitability.
